Okay, so the theme Data Quality (DQ) has been around for more than a couple of years now. If you are reading this, chances are that you are obviously already informed on what’s available.
I came from a large logistics company, where DQ was preached heavily and seen as a way of reducing costs. The further though we went into what DQ could actually mean – the more vague and indirect the costs and effects seemed to be. The one thing we knew we really suffered from it was that we had a whole lot of duplicates in the system. This was always visible and the effects from it very tangible. They effectively helped screw up a perfectly good CRM tool. The solution was simple. Buy a deduplication tool and identify the duplicates!