Expected: Continuous rise and fall of Social Networks

Last week LinkedIn has gone public. With the enormous growth of social networks like LinkedIn, Facebook and the likes and the commercial value they — virtually — represent nobody can deny that these networks are booming.

A couple of years ago there were many local / specialised players, and during their first hick-ups some of them lost attention from the public and others quickly moved further. The ones that survived this consolidation battle are now growing for the big money. They have linked communities together that were previously pretty hard to access, and they even linked people together that lost sight of each other. Great phenomonom with completely new dynamics. Two of these new dynamics I want to emphasize:

  1. Access the network, not the individual.
    Via the social networks it becomes much easier to connect to people that might be interrested in your products or services. And the known relations between individuals provides insight in who might also become potential targets or groups. There is less need to get direct personal details from individual before you can contact them. The thing you need is a good advertisement for your target audience, the moment they open a page you need to convince them to come to you.
  2. Use your network id to access everything.
    For the individual there is the benefit of using your social networks id to identify yourself at other internet pages or services. Providing your personal information again and again is a thing of the past. Simply enter, e.g., your Facebook authentication and retrieve your ticket or order your goods. Continue reading ‘Expected: Continuous rise and fall of Social Networks’

First Time Right in Action

In previous blogs on the First Time Right (FTR)-principle, we’ve talked about preventing that your data becomes polluted. After reading the white paper on FTR you might want to see some actual examples. Yesterday, I have seen some demo’s and trials from our development group (special thanks to Kasper Sørensen and Ankit Kumar!) that I want to share. Look and play with it and give me feedback how to improve things. The demos are focussed only on guiding the user to provide correct names (so I’m aware that email, telephone, address, etc is not yet incorporated).

The first demo is a mockup for Microsoft CRM. You should go to the name fields (First name and Last name) and see how the entry form is helping you to guide you to correct names. I need to admit that the Microsoft CRM demo works better in Internet Explorer (I wonder why …. ;-).

The second demo shows the key possibilities of HIquality Name Worldwide in a Linkedin mockup.

I am enthusiastic about the ease to integrate the first time right mechanism in a web form (or any application with a web UI). Engineers showed me that it’s quite non-intrusive, they added five lines in the beginning of the page and it is working already.