New Matching Engines go beyond apples and oranges

Beyond apples and oranges

Professional data matching engines are becoming more and more intelligent. Within Human Inference, we also see that our matching techniques are capable of using more and more intelligence, and needless to say that we incorporate and use this intelligence in our engines in order to adopt to the way that humans do their matching.

Traditional data quality or matching engines were based on atomic string comparison functions like match-codes, phonetic comparison, Levenshtein string distance, n-gram comparisons or similar functions. These kinds of functions are relatively easy to implement and to use although a significant amount of plumbing is needed to get reasonable results. Open source projects like the Lucene search engine, and variants, provide a solid and proven set of these functions. The drawback of these functions is that it’s not always clear for what purpose one needs to utilize a particular function. An even larger issue is the fact that these low-level DQ functions cannot distinguish between apples and oranges – you end up comparing family names with street names. We still see that, for example BI vendors, claim to provide data quality functionality, while they only provide these atomic comparisons. Continue reading ‘New Matching Engines go beyond apples and oranges’