High quality customer data have become the prerequisite for successful business decisions. In order to reach the intended data quality level, a lot of money is being invested in solutions for input control, file merging, data enrichment and duplicate identification. But do these investments guarantee high quality data and information? For example, are the data quality tools and processes equipped for the inevitable internationalization of our business community? Is a football always a football?
Natural language processing
Why do we know that William Jones International Logistics Ltd and W. Jones Int. Transport Co. are probably different notations for the same company? How do we determine that Leonard is a given name in Leonard Peters and a surname in Leonard & Peters? Without being all that aware of it, we are using methods such as pattern recognition, context analysis and other linguistic considerations. To answer the question ”what is what in customer data?” people will use their knowledge of language and culture to interpret the data they will encounter in daily life. Continue reading ‘International data quality – Is a football always a football?’