People find many ways to be unique, including in their choice of names and how they are written. Common names may be written in any number of ways (Zachery, Zaccari, Zachery, Zakarey and so) and in any number of forms (Za’Korey, zaKori). This variation, and the importance that the customer attaches to it, reinforces the importance of first time right when collecting information about a person’s name.
I was reminded recently that this rule applies also to company names when reviewing a directory containing Croatian companies. The directoryshowed a great variation in words that at first glance would seem ideal candidates for correction and standardization. For example, many companies contained strings like these:
Commerc, Comerce, Comerc, Kommerce, Kommerc, Komerce, Komerc
There are many other examples which had me scratching my head: Compani, Konsulting, Konzalting, Konsalting and so on.
Why the variance is spelling? Are these companies with the English word commerce in their names where that word has been typed as heard by call centre workers with a limited knowledge of English? Are they typos of a valid Croatian word? Are they accurate representations of a valid Croatian word as rendered in different dialects? Is it a mixture of all these factors?
Continue reading ‘Komerc in Croatia’
In previous blogs on the First Time Right (FTR)-principle, we’ve talked about preventing that your data becomes polluted. After reading the white paper on FTR you might want to see some actual examples. Yesterday, I have seen some demo’s and trials from our development group (special thanks to Kasper Sørensen and Ankit Kumar!) that I want to share. Look and play with it and give me feedback how to improve things. The demos are focussed only on guiding the user to provide correct names (so I’m aware that email, telephone, address, etc is not yet incorporated).
The first demo is a mockup for Microsoft CRM. You should go to the name fields (First name and Last name) and see how the entry form is helping you to guide you to correct names. I need to admit that the Microsoft CRM demo works better in Internet Explorer (I wonder why …. ;-).
The second demo shows the key possibilities of HIquality Name Worldwide in a Linkedin mockup.
I am enthusiastic about the ease to integrate the first time right mechanism in a web form (or any application with a web UI). Engineers showed me that it’s quite non-intrusive, they added five lines in the beginning of the page and it is working already.
As promised in my previous post “First Time Right – The customer perspective“, I’m sending out this post to inform you about our new white paper. This paper describes the background, definition and business impact of the application of the First Time Right-principle in any organization. The First Time Right-principle is the basis of your upstream and downstream data management. Making sure that the input of data is correct, valid, complete and standardized, is the starting point of customer lifetime value. The application of the principle will take care of the quality of your data at the source, and will consequently have an increasingly positive effect on the total data quality in your organization.
The paper discusses business examples, the customer contact process, the reciprocity between people, process and technology, and the underlying concept of intelligent interpretation of customer data. In short, there are many ways to turn your data into customer lifetime value. The quickest, most efficient and most valuable is the implementation of the First Time Right-principle.
Please click here and dowwnload our white paper.
One of the first things I will start working on this year is a paper on First Time Right. Naturally, my colleagues and I had discussed the content of such a paper before, but during my Christmas holiday I figured out what the line of thought for the paper should be. Next to the definition and the importance of the priciple and the approach in data quality solutions, I think that First Time Right is definitely about the business value and the advantages for the customers.
Let me give you a short preview:
Customer data plays a crucial role in the value chain of any business infrastructure. Whether purchasing, production, distribution, marketing, sales or service is concerned, the availability and the quality of your customer data is of great importance to these processes. A few examples? Continue reading ‘First Time Right – The customer perspective’