The “miracle” of customer data integration

mulitple view

The more a company knows about its customer’s wishes, needs and habits and the more that company is able to tailor its proposition accordingly, the greater the value it will eventually provide for its customers. We all know that there are countless examples where defective, fragmented, or just plain poor customer data cause unnecessary costs, decrease in revenue, employee dissatisfaction or frustation, damage of the corporate image and many other unsdesirable or painful consequences.

Customer data quality and integration problems impact every area of the value chain of organisations. Far too often companies have a multiple view of their customers. Customer Data Integration (or MDM for Customer Data) is the key to providing companies with a single view of their customer. Continue reading ‘The “miracle” of customer data integration’

What your data tells you about your processes

Do you know exactly what the data processes in your company look like? Many people have a general overview of the processes. Others have a detailed view of some of these processes. Few people know all data processes in detail.
HI Survey Results

HI Survey Results

Looking at the data can give you deeper insight in your data processes. Not only the processes in theory, but in practice too. How? By focusing on the exceptions! Continue reading ‘What your data tells you about your processes’