Do you really know what your customers are actually buying?


We all would like to answer that question with a straightforward “Yes”. Yet the reality is that more than half of us must either be a liar, or not know the complete truth of their own data.

The new white paper “Do you really know what your customers are actually buying? – Data Quality and Business Intelligence” asks you that very same question-and then provides you with the means to answer with a full and truthfull “Yes”. The paper covers the problems managers/organizations might run into when working with Management Reports. The integration of many different data sources into an Enterprise Datawarehouse can cause problems that easily go unnoticed. Your data seem to be merged successfully with the ETL toolset combining different definitions for each dimension and relevant hierarchy. In other words: you think you know what you’re selling to whom, but in fact you’re dealing with a lot of undetected duplicates that mess up your Management Reports. Incorporating a Data Quality Firewall within your Datawarehouse will help you solve these problems – you can rely on your reports again.

The paper shows us the Before and After Data Quality Firewall situation. The After Data Quality Firewall situation leads to Management Reports that give true insight in the sales of an organization. The answer is the creation of the Golden Record. Being able to trust their data, your co-workers are happy and productive . But more importantly, based on your Golden Record you can now make adequate decisions for your business.

New white paper: First Time Right – Turning your customer data into customer lifetime value

As promised in my previous post “First Time Right – The customer perspective“, I’m sending out this post to inform you about our new white paper. This paper describes the background, definition and business impact of the application of the First Time Right-principle in any organization. The First Time Right-principle is the basis of your upstream and downstream data management. Making sure that the input of data is correct, valid, complete and standardized, is the starting point of customer lifetime value. The application of the principle will take care of the quality of your data at the source, and will consequently have an increasingly positive effect on the total data quality in your organization.

The paper discusses business examples, the customer contact process, the reciprocity between people, process and technology, and the underlying concept of intelligent interpretation of customer data. In short, there are many ways to turn your data into customer lifetime value. The quickest, most efficient and most valuable is the implementation of the First Time Right-principle.

Please click here and dowwnload our white paper.

DQ for BQ


On October 10th, 2010 the Netherlands Antilles ceased to exist as a single country. Two islands – Curaçao and Sint Maarten – that previously appertained to the Netherlands Antilles became themselves separate countries within the Kingdom of the Netherlands. The three other islands – Bonaire, Saint Eustatius, and Saba – became direct part of the Netherlands as “public bodies”.

Our clients seek our advice on the impact of these changes on their daily data management processes. Many organizations store the country of their business relations in their master data by means of country codes. It took, however, the International Organization for Standardization (ISO) two months to publish the new country codes.

Remarkable are also the names of these countries. The “special municipality” Saint Eustatius – now more tightly connected to the Netherlands than long before – carries an English name, while the separate country Sint Maarten is designated in the international standards with a name in Dutch. Continue reading ‘DQ for BQ’