The graph on the left has been my eye opener. One of our customers showed me the graph and explained that there has been a significant drop in failures or non-validated entries in their customer portal. The number of wrong entries reduced significantly after they updated the data entry form. The cause for that drop is that they seriously looked at their entry screens. The old screens were very obvious for their own employees, but hardly usable for their – or selections of their – customers. It sounds obvious, there is nothing new in it, but it is still the case in many data entry forms, in a lot of customer entry portals. Continue reading ‘Data Value: it’s how you approach your customer – search for the ultimate data entry form’
The first television broadcasts were actually radio broadcasts with a person on a screen reading the radio messages. In data entry we still see the same aspects. Did you ever wonder why we still feed a computer system with data as if we were writing an address on an envelope.
In the old days we knew how to contact, or how to write, but we needed additional information for the postman in order to find the person we had in mind. So we started with the smallest granularity, namely John from the Smiths family. Than we specified the street and the house number, the postal code and city ending with the country. And we do know that the order differs per country.