What’s the value of prospect data or ex-customer’s data?

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Organisations often collect or buy prospect data to use for campaigns.
In most cases these prospects are stored in the CRM system and only the indicator “Prospect” distinguishes them from customers.
The same occurs with ex-customers who will remain in the CRM system although there is no contact anymore.
Prospects and ex-customers both have the same problem that their data is hardly maintained. Due to job changes the data usually already gets outdated after a year. Continue reading ‘What’s the value of prospect data or ex-customer’s data?’