Stop using Customer Relationship Management systems – and learn about possibilities to make dealing with customer information easier

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Have you ever tried to get contact details in and out of a CRM system, and ended up with a bigger mess? I have. The concept is easy: store all information about prospects and customers in one system, allowing you to have your communication efforts streamlined.

Reality, however, is harder: contact details entered on your website should be fed to the system automatically. Sending your periodic newsletter should be based on the details in your CRM system. Not to mention dealing with information on bounces. Integrating your CRM system(s) with mass mailing, campaign management and self service portals is helpful, but for some reason the major means of transporting lead and customer information still seems to be Excel… Leaving you with the necessity to mass import results, new contacts and changed information. Continue reading ‘Stop using Customer Relationship Management systems – and learn about possibilities to make dealing with customer information easier’

The value of Christmas cards

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Every year when autumn comes the assistants of the sales department get a little nervous. They know what will happen in short term. It’s almost Christmas and the selections of contacts to receive a Christmas card have to be made.

Every year it’s the same. First the selections for every account manager are made and they will have to check manually if these are correct. This year will be the same as ever, which means that:

  • relevant companies and contacts are missing
  • new companies and contact persons will be added
  • contact persons will be deleted
  • contact persons will be transferred to their new company
  • addresses appear to be not up-to-date Continue reading ‘The value of Christmas cards’