Know Your Customers – improving your Corporate Social Responsibility

It’s not only what you achieve, it’s also how you behave. Some small organizations can still behave somewhat undetected way to achieve successful results. For medium and large organizations that is not what governments and customers expect from them. Transparency on Corporate Social Responsibility (CSR) are key in this and therefore a significant number of countries agreed on these in, amongst others, the OECD Guidelines for Multinational Enterprises.

This week, the latest results have been presented in The Netherlands on Transparency in the Banking area. And although some institutions score really good, others really need to take it at least one mile further to get a good or even fair score.

We agree with the recommendations of the report that compliance regulations can help/force in being more transparent, e.g., the SEC in the USA is enforcing more detailed information than their Dutch peer, the AFM. And also for Basel II the financial institutions need to know who they are dealing with in the end. The phrase – in the end – makes it even more difficult for the CSR, because not only the ultimate legal entity is now needed, but additional details per region and per sector are required. Continue reading ‘Know Your Customers – improving your Corporate Social Responsibility’

The “miracle” of customer data integration

mulitple view

The more a company knows about its customer’s wishes, needs and habits and the more that company is able to tailor its proposition accordingly, the greater the value it will eventually provide for its customers. We all know that there are countless examples where defective, fragmented, or just plain poor customer data cause unnecessary costs, decrease in revenue, employee dissatisfaction or frustation, damage of the corporate image and many other unsdesirable or painful consequences.

Customer data quality and integration problems impact every area of the value chain of organisations. Far too often companies have a multiple view of their customers. Customer Data Integration (or MDM for Customer Data) is the key to providing companies with a single view of their customer. Continue reading ‘The “miracle” of customer data integration’

The added value of an integrated customer view

MDM Demo

The added value of an integrated customer view depends strongly on the quality of that integrated customer view. Every organization that is seriously planning to create a single customer view should ask itself the following question: “What determines the quality of my customer view and so the accompanying level of added value?”

Prior to answering this question we need to take one step back. Why does not every organization have a single customer view? The cause lies in the fact that many organizations have their customer data spread across multiple systems all facilitating separate business processes. Additionally customer data is often highly polluted, fragmented and incomplete.

Continue reading ‘The added value of an integrated customer view’