The term Golden Record is closely related to Customer Data Integration or MDM for Customer data. It refers to the “single truth” which has been created or calculated from all those duplicate customer records from different systems. This post is not about finding or tagging all those duplicate records. There all kinds of ways to find them using advanced statistical methods, fuzzy matching etc.
But what do you once you have found the duplicates. How do you create the best possible customer data out of all gathered elements? Continue reading ‘How-to create the Golden Record’