Rue sans nom – address certification in France

Despite the increasing use of email in the last decade in contacts between organizations and their relations; organizations still need to manage a huge amount of postal en geographical addresses.

In an era where costs reducing and compliance policies are daily issues it becomes essential for bulk mailers to have their relationship data as clean and accurate as possible.  The use of duplication detection tools in order to avoid pollution is definitely more effective if mailing addresses are correct.

In France, postal addresses must comply with the norm AFNOR XP Z 10-011 which is issued by the Association française de normalisation (AFNOR). This norm describes the rules for writing addresses. In order to get correct addresses the “Service national de l’adresse  (SNA) “  publishes postal reference data. With this data it is possible to validate your own data or to develop address correction and validation tools.

But La Poste/SNA takes this a step further and offers services and advantages to organizations with address data complying with the AFNOR norm. Therefore they have established a certification committee for address software. The realization of the certification is the responsibility of the SNA.

When applying for the certification, the candidates get an overview of the criteria used by the committee to grant the certification (for a period of 2 years). Once the certification has been granted, the name of the company appears on a list of certified software on the site of the SNA.

The postal code system in France is different from the system in the UK or in the Netherlands. Many localities in France, for example, share the same postal code. Furthermore, La Poste offers a delivery service called Cedex (Courrier d’Entreprise à Distribution Exceptionnelle) for organizations. The Cedex service (postal address) is not always in the same post town (geographical address) as the company.

Consider the following address:

Société Dupont SA

1 AVENUE DE LA GARE

01702 ST MAURICE DE BEYNOST  

This postal code indicates a Cedex number. The postal code for ST MAURICE DE BEYNOST should be 01700. The SNA would expect that you change this address into the following, as the post town dealing with Cedex is Miribel.

Société Dupont SA

1 AVENUE DE LA GARE

ST MAURICE DE BEYNOST

 01702 MIRIBEL CEDEX

Another example:

M. Legendre Pierre

La Butte

50540 CHALANDREY

The SNA would expect that you return:

M. Legendre Pierre

LA BUTTE

MONTGOTHIER

50540 ISIGNY LE BUAT

Chalandrey is a locality  that depends from the post town Isigny le Buat with the same postal code, but La Butte is not a part of Chalandrey, but of Montgothier which has the same postal code as Isigny le Buat.

CHALANDREY , LA MANCELLIERE , LE MESNIL BOEUFS, LE MESNIL THEBAULT, LES BIARDS, MONTGOTHIER , MONTIGNY, NAFTEL, VEZINS.

All these localities share the same postal 50540 with ISIGNY LE BUAT as post town. All of these localities of course have their own thoroughfares and premises which have to be validated and normalized.

Notice: there is also a Chalandray with postal code 86190 which is a post town.

As one can see, in just two of many examples, French addresses can be very complicated to process. In order to reduce costs and return mail, one should realize that the quality of address data is a necessity and is the use of certified software a must. For more information, check the news on the Human Inference website or go to the SNA website.

 

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