Changing trend U.S. immigrants: sticking to their name is custom

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“New Life in U.S. No Longer Means New Name”
That’s the title of an article published in The New York Times this week. In short it shows evidence of a declining need to fit in with Western standards.
“For the most part, nobody changes to American names any more at all,” said Cheryl R. David, former chairwoman of the New York chapter of the American Immigration.
(Source: The New York Times)
Mr. Steinway (the famous German-born pianomaker who abandoned the name Steinweg in pursuit of economic success) is a perfect example of the 19th and 20th century convention of immigrants adopting Anglicized names.
What used to be needed to blend in and speed assimilation is no longer required. Economic powers are changing, as shown in this article in The Financial Times: “Indian economy shows 8.8% growth.” The world’s population is moving around more than ever, settling temporarily or permanently in other regions and countries.
So what does this mean for people in the data quality playing field? Continue reading ‘Changing trend U.S. immigrants: sticking to their name is custom’

Stop using Customer Relationship Management systems – and learn about possibilities to make dealing with customer information easier

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Have you ever tried to get contact details in and out of a CRM system, and ended up with a bigger mess? I have. The concept is easy: store all information about prospects and customers in one system, allowing you to have your communication efforts streamlined.

Reality, however, is harder: contact details entered on your website should be fed to the system automatically. Sending your periodic newsletter should be based on the details in your CRM system. Not to mention dealing with information on bounces. Integrating your CRM system(s) with mass mailing, campaign management and self service portals is helpful, but for some reason the major means of transporting lead and customer information still seems to be Excel… Leaving you with the necessity to mass import results, new contacts and changed information. Continue reading ‘Stop using Customer Relationship Management systems – and learn about possibilities to make dealing with customer information easier’