Monthly Archives: November 2008

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Data entry and human behaviour

Published by Winfried van Holland on 13-11-2008 in Data Quality, Data Quality on Demand and Data Services. 3 Comments Tags: .

Data Entry

The first television broadcasts were actually radio broadcasts with a person on a screen reading the radio messages. In data entry we still see the same aspects. Did you ever wonder why we still feed a computer system with data as if we were writing an address on an envelope.

In the old days we knew how to contact, or how to write, but we needed additional information for the postman in order to find the person we had in mind. So we started with the smallest granularity, namely John from the Smiths family. Than we specified the street and the house number, the postal code and city ending with the country. And we do know that the order differs per country.

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Rapid Addressing

Published by Admin on 11-11-2008 in Data Services. 0 Comments Tags: , , .

Capturing correct address details through a telephone contact center, web form or CRM application is not always easy. In most countries of Europe the postcode contains comprehensive reference to address information and allows for rapid address entry by simply keying in the postcode and house number. This method ensures uniform collection of street names, often a source of erroneous data, and saves many keystrokes in entering the data.

Try the widget below which works with Dutch postcode and house number data. A simple input of two fields returns full address details including geocoding with map reference. If you are not familiar with the dutch postcode structure try with the following data: 6812 AR / 310.


  Postal Code 
  House Number 
 


What’s in a name

Published by Admin on 10-11-2008 in Data Quality. 0 Comments Tags: .

Name tags

First names can tell a lot about a person, a top 5 of remarkable facts.

  1. Boy names have pretty much stayed the same in the last 100 years whilst there are more and more girl names. We are much more tolerant to ‘funny’ girl names. This is because we unconsciously imagine a more professional career for our boys.
  2. Trendy names are per definition time bound. Therefore people can guess the age quite precisely. Take Martin, he is likely 35-40.
  3. In England people with traditional names with a royal association are regarded as more successful and intelligent. James and Elizabeth are on the top of the list of ‘successfull’ names.
  4. People in lower social classes choose more often for exotic, unknown names and are inspired by soaps and pop-stars. Higher social classes are more attracted to traditional names.
  5. The first name is a strong indicator if you read a paper or have a mobile phone. Believe it or not, dutch publisher Wegener connects first name to consumer information and hopes to get more grip on the target group for their sales. According to the publisher a couple that calls their child Emiel are likely to have a newspaper subscription and Laura’s parents participate in a lottery.

Join the biggest conference on Data Value!

Published by hansdill on 07-11-2008 in Data Governance, Data Quality, Data Quality on Demand, Data Services and MDM for customer data. 0 Comments Tags: , .

Over 300 professionals have meanwhile registered for DataQualitySummit 2008 “Value for Data | Data for Value”. This conference will take place November 14 in the beautiful Evoluon in Eindhoven, the Netherlands. This years theme is fully aligned with the focus of the DataValueTalk blog: how to get the most out of your valuable customer data?

All conference information can be found at www.dataqualitysummit.com. Check out the bio’s and excerpts of keynote speakers such as Rob Karel, Principal Analyst at Forrester, Prof. Dr. Robert Winter from the University of St. Gallen and Ron Tolido, VP and CTO of Capgemini. A large number of customer presentations will be done as part of the breakout program.

We will continue the dialogues started during the conference here at DataValueTalk.com

There are still a few seats left, don’t let the opportunity pass and register today!